Studio brief 02 - Life's A Pitch - Collective research

In order to better inform the practice and understanding of creating a creative collective is to do research into other existing collectives and identifying the successful qualities of each in a professional context. These following collectives are those in which im personally interested in and interact with often.

Goat Collective 



The awareness of this Leeds-based collective became apparent from their local work and association with the college. I was first made aware of their work with their printed work which was distributed at the freshers fair, it was a great way of getting their work out there and the name of the collective has stayed with me ever since, its good to keep this in mind within out own collective distribution, the work featured within the poster pack was really diverse making it even more memorable, some being quite simple and some being more obscure.

Image from Goat Collective Behance

Although there was no financial gain to them distributing their work for free their name became very familiar with lots of students, I even have their work still in my house to this day, which definitely made this aspect of their collective successful. 

from their behance "This is our way of getting the Goat name out there and re-investing in an institution that has helped us get where we are today"

They define themselves as a collective of visual artists who are multi-disciplinary within their practice and pride themselves on their social awareness in order to create change within their work while having youthful passionate and driven qualities. They work together closely in order to creative diverse creative solutions. 

Goat Collective

Their work is not limited to just one platform, they have work within the packaging, logo design, music sleeve design, poster design, murals, branding, and much more. This is interesting to take note of. Within understanding the ways in which collectives run its good to see such a large range of work being created by different people. It's apparent that this is one of the benefits of having a collection of creatives working so closely together. 

Image from Goat collective Behance

Image from Goat collective Behance

Social media 

They utilise their social media within all aspects, most notably their Instagram and Behance are the most visual, showcasing their work on a frequent basis in order to reach an audience. 



They've been able to utilise an online presence to present themselves whilst also utilising print efficiently, this is proof that both can be used to present work within a collective context.

Behance being the more professional side of their business while Instagram is a lot more personal, showing both sides to the collective and easy interaction. 

I'm Printed Collective 

Another Leeds-based collective. Imprinted aims to highlight creative talent specific to Leeds. Through this collective, there is the opportunity for multi-disciplinaries across a range of creative practices, giving artists the opportunity to expand their knowledge and practice. 

The collective also provides a unique physical studio space where ideas and thoughts can be best expressed providing optimum opportunities. The concept of the collective has no specific brief, it's dependent on the expression. 

From this, there is the knowledge that a physical space can be utilised to the advantage of a collective and provide a platform for creativity and present work also optimising communication and productivity. 


They present their work as a collective across social media, they advertise current events and the work they create. It's notable that they are quite active across social media which is beneficial to the awareness of the work and the participants. 

A facebook page in terms of creating a presence is beneficial as it provides the opportunity to showcase work, create events and network with others easily. Its also a popular way of communicating so getting people to find and interact with the page is relatively easy. 

The difference between this collective in terms of presenting work is that 'imprinted' doesn't use the platform of a Behance. This has been interesting to see and compare to as a Behance allows users to see work in an organised manner which in terms of interacting with the collective is beneficial. 

Their Instagram shows the variety of their work, what is good about Instagram is the user immediately gets a sense of your work, there's no organisation per say to look at the individual project but a sense of the collective is definitely shown with personal and creative posts being available.

Instagram being a heavily used platform is beneficial to take into consideration, posting for events and such is easy to do. 

It's apparent from looking at their Instagram that print and colour are the most used presentation of their work.

Each collective is unique in their own way and have something to offer in different formats.
The considerations of how successful these brands are as collectives is beneficial to take note of within development of the formation of our own collectives.