Initial sketches around the concept of AWOL. Many of these sketches were done under the idea of combining or including six points to highlight six group members.
From this we were able to discuss the direction we wanted to go with our branding. We all agreed we wanted a shape which was reflective as being a collective, showing balance.
We also thought it would be good to include LCA in some way and our association with it as a collective, we did this by incorperating the shape of the logo.
Exploring more visuals
We discussed which idea we liked the most from these, and from this developed the idea further in visualising a final logo.
Further development
Experimenting with composition and type
Experiment 01
Experiment 02
Experiment 03
Colour
This was the colour choice which was picked as the final logo. The colour seems the most appropriate, its slightly playful but also sturdy and established as a chosen colour. The logo itself is quite simple and easily adaptable with other possible colour choices.
Final outcome
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