“Nobody ever saw a dog make a fair and deliberate exchange of one bone for another with another dog. Nobody ever saw one animal by its gestures and natural cries signify to another, this is mine, that yours; I am willing to give this for that...."
- Adam Smith
Where do ideas come from?
Ideas are not formed isolation...
An idea is a network
Where do ideas happen?
Problem-solving?
Design that matters...
Considering access (e.g budget)
It was this consideration that brought products like Neo nurture
Encountering a new problem
As people, we're always wanting to categories, settle an answer, access whats around us quickly. A natural process. This can hinder creative thinking.
Working collaboratively accelerates creative process
Copyright
(Is your best friend)
Main rights of intellectual property
Protects creative/ commercial work across all platforms
IP
This is an asset, compared to owning a house, signing the rights.
Freelance copyright - negotiate the copyright
Take copyright seriously
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