The previous design was 'too modern' with the style and colour choice. I took this into consideration when approaching the new design.
I tried to make the new design more fitting with the style they liked in another logo. I limited myself to just one day to complete this task.
This was the logo that they liked the style of which I was asked to emulate in some way.
It was challenging not to be too heavily influences by this design and make an original concept, it was helpful to have a visual aid however to know what tone the work should be in and the style.
Although the logo I created is much more simplified in style I wanted to capture the tranquillity and peacefulness of the park and the elements described in the brief such as the marina and the greenery. The house in the image is to represent the isolation and peacefulness in the park.
The colours were kept bright, unlike the previous logo.
The type is similar to the logo style that the company likes so I wanted to resemble it without using the same one. Also, I think the nature of the type being rounded matches with the style and simplicity of the logo.
I am happy with this logo but however waiting for further feedback to be given (22nd February)
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