Given brief for interview purposes
The brief (in full)
Approached via Instagram/Facebook
Brief:
Design a logo for our Castledene Holiday Park: http://www.castledenepark.co.uk/
It should be a transparent .png file, in the same format as the logo on the site: http://www.shawhall.co.uk/
Please feel free to use the image above as a template for the transparency.
The above logo was created by a design company a while ago and it’s definitely our favourite logo of all the parks.
We’d prefer a new colour scheme of your choice to ignore the current colours on the website.
About Castledene Park:
“Set in the idyllic woodlands of Castle Eden, Castledene is one of the most picturesque holiday parks in County Durham offering peace and tranquillity amongst stunning scenery.
The 18-acre site is surrounded by national walkways and is minutes away from Castle Eden Golf Club, riding stables, fantastic restaurants and country pubs.
This holiday park gives you the perfect base to explore the very best of County Durham with the historic town of Hartlepool just a short drive away where you can see the famous tall ships and explore the recently redeveloped marina. Durham City itself is only 20 minutes away with its world famous cathedral, shops and museums.
The holiday park itself is perfect for those looking to enjoy a quieter lifestyle and become part of a close-knit community with like-minded people.
Inside the park, you’ll find an impressive Mason stone built entrance which leads into the reception area complete with a beautiful array of shrubs and rockery. Surrounding the park is the largest semi-natural woodland in the northeast which has been designated as an area of special scientific interest with over 450 natural species of plants as well as a huge variety of wildlife.”
Notes:
There is no castle in the vicinity so any representation of one wouldn’t be suitable.
We will not be using your logo on the website, it will remain your property.
Please don't feel the need to spend too much time on this, perfection is not required - the 'idea' / 'concept' / 'feel' are more important.
Please email logo to dalehillbrothers@gmail.com.
Thanks,
Dale.
The outcome is not solely relied on the actual production more about the concept behind it, shouldn't take a long period of time to complete.
Notes were taken from the brief to make it easier to understand and what was important to include.
Outcome
I set myself a day to complete this brief in the interest of keeping up with time etc.
Colour palette
Based on images of nature
Justification of the design
The style is simple using silhouettes as the basis of the style also making it easy to read the
Stayed to the guidelines that were given, tried to include as much as what was described.
As an outcome I am relatively happy with this outcome, the restrictions of time allowed for a more simplified style but were able to still be clear.
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